CAMPAIGN DEVELOPMENT | COPYWRITING | CREATIVE STRATEGY

HUMANS BEHIND THE HOODIE by AXONIUS

Mechanical robots. Matrix-style numbers falling from the sky. Military-grade encryption and endpoint protection designed for fending off the bad guys and battling hackers in hoodies. 

This is the imagery the world has come to associate with cybersecurity — but it’s just not true to what the industry is really about.  

Cybersecurity is about people. Both the people being protected, and the people doing the protecting.

During my time at Axonius, it was this sentiment of truth that drove all our brand initiatives. In our Humans Behind the Hoodie campaign, we took it as our responsibility to shed light on the real people behind the all-too-common hacker-in-a-hoodie stereotype. We wanted to foster a genuine connection with our audience by telling real stories from real people in the industry — people similar to them. And that's exactly what we did.

Explore the series below, or watch Seasons 1 and 2 on YouTube.